PROFILE · HANNAH CHRISTINE LLC

Content that
performs. Strategy
that grows it.

Content Creation / Growth Strategy / Brand Partnership

I love getting to know a business inside and out, then turning that story into content people care about and a strategy that helps it grow.

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What I Do

Three ways I work with a brand

Content

Content Creation

Filming and editing short-form video that feels true to a brand's voice, made to connect with people, not just fill a feed.

Growth

Growth Strategy

Turning content into a real system for growth, built around what a business truly needs, not just what the algorithm rewards.

Partnership

Brand Partnership

Representing brands I believe in, on camera and behind the scenes, as an extension of their team rather than an outside vendor.

How I Approach Growth

The process behind the work

01 · RESEARCH

Research

Look into the market, audience, and trends specific to that business.

02 · STRATEGY

Strategy

Build a plan around real data, not guesses.

03 · CONTENT

Content

Create content that reflects the brand's actual voice and strengths.

04 · COMMUNITY

Community

Turn that content into real relationships and real growth.

Why I Do This

What I bring to a business

I'm passionate about understanding a business from the inside out: its owners, its customers, what makes it different from anywhere else. I look for the patterns in how people engage and where social trends are heading, then use that to present a brand to the world in a way that matches its own energy, strengths, and vision. What I love most is understanding the intention an owner has for their business and bringing that to life through video, music, and content that feels true to them.

How I Work
Get to know the owners, the customers, and what makes the business different, before I create anything
My Edge
A fresh, outside perspective that notices the strengths and community a business already has, and shares it with the audience who just doesn't know them yet
My Approach
Adaptable to every business I work with, promoting their vision as their own
Who I Am
Adaptable, hard working, creative, with a real love for video

The Work

My brand, my partnerships, my client work

The same craft applied three ways: building my own company, partnering with businesses I work alongside, and creating for clients directly.

Luminary Collective

Content Brand & Community My Company

ROLE: FOUNDER & OWNER

My own women's wellness company, built on real science in nervous system regulation, hormone health, and community, and shaped by my own experience recovering from a serious autoimmune diagnosis. What began as weekly outdoor Pilates sessions on the beach grew into the Root Program, a six week, small group journey built around six pillars: Safety, Signal, Strength, Sustain, Soul, and Sisterhood. Every piece of content I create for it carries that same intention, helping women feel strong, clear, and at home in their bodies again.

The Method Behind It

  • Built the Root Program around six pillars, from nervous system regulation to community and sisterhood
  • Grounded the approach in real research, including the science of nervous system co-regulation among women
  • Designed the full brand identity, content system, and coaching structure myself, informed by my own health science background and recovery story

Pivot Pilates

Content Growth Strategy

ROLE: PART-TIME PILATES INSTRUCTOR & CONTENT STRATEGY

Part-time Pilates instructor at a classical Pilates studio, where I've also begun building out a content and growth strategy for their brand. I researched their local market, their ideal client, and current fitness trends to design a system built around what makes them different: a full range of classical apparatus, a clinically trained instructor team, and an assessment-based approach that treats every client like an individual, not a drop-in.

What I Planned

  • Researched their ideal client and local market to build a plan grounded in real data, not guesses
  • Designed four content pillars centered on their classical training and clinical expertise
  • Mapped a rotating content strategy that keeps their presence current while staying rooted in who they are

Jax Beach Kava

Content

ROLE: SOCIAL MEDIA CONTENT & MANAGEMENT

An ongoing partnership managing Instagram for a Jacksonville Beach kava bar I genuinely love being part of. I get to know the owners, the staff, and the regulars, then turn that personality into creative, funny, eye catching videos that make people want to be part of the space too, from everyday moments to the events that bring the community together.

Eternal Roots

Content Partnership

ROLE: MAT PILATES INSTRUCTOR & CONTENT PARTNER

A space sharing partnership rooted in community. Every Sunday, I lead a beginner-friendly mat Pilates class at Eternal Roots, where we're building a small group of women learning and growing together, starting as beginners and advancing side by side. I also create the event marketing, from video content to flyers, that brings that community together and helps it keep growing.

Focus Fitness

Content Brand Ambassador

ROLE: BRAND AMBASSADOR

Served as a brand ambassador for a local gym, sharing their story on my own account, supporting community events, and taking part in on camera and edited content.

Writer's Forge Studio

Content Brand Ambassador

ROLE: BRAND AMBASSADOR

Brand ambassador for a creative writing platform, developing messaging to help them connect with a wider audience.

About

Why wellness brands specifically

I come at this work from inside the wellness world, not outside it. My Health Science background, personal training and Pilates certifications, and the experience of building my own program, Luminary Collective, from scratch, all shape how I understand a studio owner's goals, not just their algorithm.

Name
Hannah Erwin
Based
Jacksonville Beach / Saint Augustine, FL
Credentials
B.S. Health Science (UNF) · NASM-CPT · ACE Cancer Exercise Specialist · Balanced Body Mat Pilates Instructor
Focus
Wellness & local business content, growth strategy, brand partnerships
Also Building
Luminary Collective, a science rooted women's wellness program

Let's Work Together

Looking for an ongoing partner in your growth?

I love building long term, adaptable partnerships with businesses I believe in, not one-off projects. If that sounds like what you're looking for, let's talk.

Email Me @_hannaherwin_